Musical Trio Lotion Princess Drops New Single "Reassurance"

09 June 2023

This dreamy indie-pop track dives into themes of mental health awareness, relationships, self-worth, and more.

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Boston, MA (JUNE 9, 2023) - Indie-pop trio, Lotion Princess, just dropped their new single, “Reassurance,” on Friday, June 9th. The new euphoric track touches upon many complex themes, one being the yearning for reassurance. The lyrics describe a toxic sense of needing that reassurance so badly that it seems as if you can't survive without it. The single opens with the following related lines, “Are you mad at me. I don’t know what I mean. I just wanna feel closer to you baby. All this insecurity. Grows so deep inside of me.” The desperation for certainty drives the energy and power of the song. The backing vocals of the chorus “Want you...to know...I'm sorry” capture the sincerity of the apology, but are ultimately sentimental words delivered from an honest yet broken place.

The single is deeply rooted in the theme of OCD and the grip it can have on a person, and a relationship. Singer-Songwriter Sasha Snoad of Lotion Princess speaks on her own struggles with OCD:

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I've struggled with relational OCD for my whole life, along with other forms of OCD. When most people think of OCD they think of cleanliness, hand washing, and being a “neat freak,” for me, OCD shows up as dynamics in close relationships. The way OCD works is having a thought (the obsession) and subsequently doing something that neutralizes the thought (the compulsion). My compulsion is reassurance-seeking, and I've done it a lot in my relationship with my partner, soon to be my spouse. It's not always reassurance-seeking like “do you want to be with me” - it can be “did that thing I said hurt your feelings” or “are you mad at me?” This song is about the frustration and guilt I feel about bringing the OCD into our relationship, and fissures and pain it has caused. This track gives voice to the panic I experience while in the throws of the OCD cycle, and the yearning for recovery. .. At the same time, this song is about caring for myself when I’m at my worst, especially when I’m mad at myself for not being able to heal quicker.”

Sasha Snoad, Lotion Princess

About Lotion Princess:

Indie-pop band Lotion Princess is Sasha Snoad, Tommy Sherrod and Andrew Grossman. The group emerged from the 2016 DIY music scene in Washington, D.C. with a hypotonic and expansive sound called “an aural form of a cathartic walk in the woods” by DCist. In their 2019 debut EP, “Take Care,” Sasha Snoad developed her identity as a songwriter, drawing on personal experiences of heartbreak in the deeply emotional record. Three back-to-back singles in 2020 process queer love, friendship and mental health. A standout of the collection is “In the Summer,” a breakup anthem with driving beats and soaring harmonies that feel hopeful and confident, while tinged with anger and regret. This is music to make you feel seen, know your value, and be kinder to yourself.

Lotion Princess just launched their new single, “Reassurance” on June 9th - now available to stream on all platforms. The single is part of the band's second EP, which will launch at the end of this summer. Make sure to follow Lotion Princess on social media to keep up with all of their upcoming announcements, including shows and tickets!