Alt-Pop Artist Alec Rose Releases New Single, "Nothing New"

Los Angeles, CA (July 28, 2023) - Alt-Pop artist, Alec Rose, just released his new track, “Nothing New” on Friday July 28th. Written, recorded, and produced by Alec Rose, “Nothing New” has Lo-fi undertones that are enhanced by charming lead vocals. This track touched upon themes such as: mundanity, feeling stuck, boredom, and more. Rose's lyrics were inspired by the societal expectation of needing something new to report, and being made to feel “less than” when you don't have anything exciting going on in your life.

“Nothing New” leans into a minimalistic style while managing to maintain a modern clarity and intentionality in the production. The track's wide range of frequencies creates a sonic blend that hits listeners with an intriguing immediacy. The intentional quality of the production elements sets the tone for the song in a way that compliments the lyrical content and vocal performance. The intensity of instrumentals fused with the attitude of the lead vocal immediately fosters an intimacy that invites the listener into a relatable conversation over acoustic chords, snaps, drums, synth and sub bass. Referring to the finalized track, Rose remarks,

Alec Rose is a Los Angeles-based singer, songwriter, musician and producer originally from Chicago, IL. He is happiest when he is making melodies and effortlessly alchemizing incoherent thoughts into articulate and beautiful lyrics. Rose developed his signature sound around his falsetto croon, lower register ramblings, or top-of-his-range rasp. With heavy influence from Bon Iver, Frank Ocean, Alabama Shakes, and Phil Collins, Rose's music is a captivating fusion of alternative, pop, and folk. Rose's debut single Underwater launched in early 2023 and his most recent single “Nothing New” is now available for streaming on all platforms! “Nothing New” was mixed by NICOLOSI and mastered by John Davis. Stay tuned for upcoming release announcements and updates via Alec's social media platforms linked below!