Acclaimed Artist Stephen Thomas Launches “LEVEL UP” - A Sneaker & Streetwear Brand Rooted in Creative Culture

Charleston, WV (November 3, 2025) - Known for breaking boundaries in music, Stephen Thomas is now doing the same in fashion with the official launch of his new brand LEVEL UP - a sleek new sneaker and streetwear brand built for tastemakers, trendsetters, and culture shifters. Offering curated footwear and apparel designed to empower the next generation through fashion that speaks to confidence, creativity, and individuality, LEVEL UP's mission is to elevate your style and step up your game. Merging edgy streetwear design with trusted brand partnerships - including top names like Nike, Adidas, Puma, and more - LEVEL UP delivers the gear to match your ambition.

Positioned as a bold new voice in sneaker and streetwear culture, “LEVEL UP isn’t just a store - it’s a mindset,” says the brand’s founder (Stephen Thomas). “We’re here to help people express who they are and where they’re going, from the ground up.” At its core, LEVEL UP is about more than just sneakers - it's about culture, confidence, and self-expression. Each product is selected for both style and purpose, offering customers a high-quality, fashion-forward experience that fuses urban edge with everyday wearability.

LEVEL UP is committed to empowerment through fashion, blending bold aesthetics with quality craftsmanship to deliver an unparalleled urban experience. The brand’s curated collections include Men’s, Women’s, and Kids’ Sneakers from top global brands, limited-edition streetwear that fuses modern design with cultural relevance, and apparel drops built for those who lead, create, and inspire.  From school halls to creative studios to city streets, LEVEL UP is for those who are always evolving - and want their style to evolve with them. 

Launched by creative entrepreneur and recording artist Stephen Thomas, LEVEL UP reflects the same values of authenticity, elevation, and bold self-expression that have defined his career. Known for his boundary‑pushing music, Stephen now translates that same spirit of evolution into fashion. Stephen first made waves by redefining genre boundaries and pioneering the "universal genre" - a blend of rock, alternative, hip‑hop and soul that earned him recognition from outlets such as  The Source and features on MTV, Vibe and more. With LEVEL UP, Stephen leverages the same authenticity and momentum he brings to music - and channels it into lifestyle culture. “In music I learned how to evolve, how to reach people, how to build community. Now I’m using that in fashion - because the way you dress is part of how you show up in life,” Stephen adds. The idea for LEVEL UP came to Stephen after talking with friend and now business partner - the owner of Cultures Shoes & Apparel, Shawn Clark who is also an artist and creative. Cultures Shoes & Apparel has been making waves in the sneaker scene located in Logan, WV for almost 5 years, and now - as the sister company to LEVEL UP - is working to continue building that culture and community around creative expression through style.

While the artist's name carries weight, the brand stands on its own as a new hub for fashion-forward individuals who want to own their look and level up their lives. With LEVEL UP he’s not just releasing a collection - he’s creating a look, a statement and a movement. As a brand built for people who move creatively and value identity, “LEVEL UP is about elevation - whether that’s in your music, your mindset, or your style,” says Stephen Thomas. “I wanted something that speaks to the journey of growing, reinventing and owning your lane - and fashion is how we show the world who we are. LEVEL UP is here to make sure you show up strong - wherever you're headed.”